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The discount strategy that actually grows your sales. Most discounts hurt profit. You cut prices, margins get squeezed, and guests don’t stick around. But the identity discount works differently. Instead of handing out coupons to everyone, tie your offer to groups people care about, such as schools, churches, sports teams, or community centers. One restaurant owner I know used this to turn local connections into loyal customers. By linking her offers to shared identity, she didn’t just win first
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