Our new John West campaign for Simplot Australia Pty Ltd is here! With a long history of creating distinctive and much loved advertising, we set out to reintroduce the brand’s key assets in a way… | Clemenger BBDO
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On this day in 1909, J. R. Simplot was born. At 14 he dropped out of school, and by age 20 he'd started a potato business in the small southern Idaho community of Declo, Idaho, that would grow into a billion-dollar empire. In fact, the flip of a coin may have changed Idaho history. If a young J. R. Simplot hadn't won a potato sorter in a coin toss, would Idaho still be synonymous with spuds? More here: https://video.idahoptv.org/video/titans-yr0ex5/ | Idaho Experience
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