ENTREPRENEUR | BUSINESS | MINDSET on Instagram: "In 2020, an unofficial Nike concept ad titled “Just Do It. Again.” went viral—without Nike ever signing off on it. Created as a spec advertising project by the creative studio Lazy Square, the piece reworked Nike’s iconic slogan with a darker, more reflective edge. It wasn’t part of any official brand campaign, but the idea hit hard. The tone, message, and execution connected with audiences, proving how powerful creative marketing, brand storytell

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