Abstract: As YouTube continues to expand its role as a leading platform for diverse content consumption, understanding viewer sentiment has become essential for creators, brands, and political groups.

Lyor Cohen, the company's global head of music, argued that Billboard's formula for the charts doesn't put enough weight on ad-supported streams. By Ethan Millman Music Editor YouTube will stop ...

YouTube will stop submitting its data to the U.S. Billboard charts next month due to a dispute over how streams are counted, according to an announcement Wednesday from the streamer’s global head of ...

YouTube is pulling its data from Billboard for use in the publisher’s industry-leading U.S. music charts. The decision is in response to a recent change Billboard made to its ranking formula, which ...

YouTube, one of the biggest music streaming platforms in the world, will no longer submit data to Billboard for its U.S. music charts starting early next year. As Cohen explained, YouTube’s main gripe ...

WPP Media will receive access to more data on YouTube creators and content as part of an expanded partnership with the Google-owned video platform, according to a press release. Proprietary creator ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Data centers create new jobs, use significantly less water than the clothing and beef industries, and don't drive up electricity rates. Data centers have become an essential part of powering our daily ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Google is rolling out a new Data Manager API that lets you plug first-party ...

Gathers data from a given amount of suggested videos using YouTube's Data API. Comes with a Jupyter Notebook used to plot relationships between key data points. Started this project to research ...