Both are pouring serious resources into building genuine technical bridges between OpenAI's AI capabilities and Snowflake's ...

Snowflake’s OpenAI partnership reflects a shift toward cloud data platforms that embed AI while keeping control over access and usage.

As AI moves into core operations, accuracy, trust, and data definition are shaping where enterprise systems can safely rely on it.

Scott Brinker on why AI agents are now real, what breaks without data readiness, how MarTech stacks are evolving, and why 2026 will be a pivotal year for marketers.

Snowflake overview and recent share performance Snowflake (SNOW) has been under pressure recently, with the share price down ...

The deal positions Snowflake to compete with Databricks in AI while giving OpenAI enterprise distribution beyond Microsoft’s ecosystem.

Feb 2 (Reuters) - Snowflake said on Monday it has entered a $200 million partnership with OpenAI to integrate advanced ...

Snowflake and OpenAI announced a $200 million strategic partnership to make OpenAI models available through Snowflake Cortex AI.

The venture — dubbed Project Vault — is set to marry $1.67 billion in private capital with a $10 billion loan from the US ...

Ten MarTech trends shaping brand growth in 2026—from generative AI and data unification to privacy-first personalization, ...

Optimism about AI’s value is high: 92% reported a positive ROI for their gen AI projects in Snowflake’s 2025 research report. However, one-third of respondents hadn’t actually measured their returns.