Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

The N400 response is one of the best-studied ERP components associated with language processing. Manipulations such as semantic priming ('coffee' → 'tea') and contextual fit ('I like my coffee with ...

Focus on One Area: Robotics is broad. You could focus on programming first, then move to electronics, or vice versa. Trying ...