A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...
Don’t start with moon shots. by Thomas H. Davenport and Rajeev Ronanki In 2013, the MD Anderson Cancer Center launched a “moon shot” project: diagnose and recommend treatment plans for certain forms ...
BCA research chief global strategist Peter Berezin breaks down how artificial intelligence could disrupt tech giants and fundamentally reshape the balance of market power on ‘Making Money.’ Block ...
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