Marc Prosser has 18+ years of experience as an entrepreneur, consultant, and writer. He is also the founder of several businesses. Khadija Khartit is a strategy, investment, and funding expert, and an ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Getty Images / Worawee Meepian Transfer ...