A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

As the #1 most-watched streaming platform in the U.S. for nearly three years 1 , YouTube is fueling discovery — whether people are watching #GRWM Shorts, their favorite podcasts or big moments like ...

We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured.

Beyond the boardroom metrics, what is the one recurring marketing problem in the Indian context that confronts you constantly and takes your sleep away? The biggest challenge in India is balancing ...

2026 is shaping up as the year Indian brands fully embrace humour as a core storytelling tool, integrating it naturally through comedians, creators, and actors for campaigns that feel authentic, ...

Add Yahoo as a preferred source to see more of our stories on Google. -Credit:David Parry/PA Wire (David Parry/PA Wire) EasyJet’s claim that the cost of adding large cabin bags to flight bookings was ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the ...

AI is transforming the advertising and marketing industries. Startups developing tools such as AI agents and AI-generated video platforms are raising millions. Take a look at the pitch decks of 17 ...

A Microsoft employee has drawn criticism for sharing a widely-ridiculed AI image to advertise empty roles on Xbox's graphics team. The image, which features a woman sat at a computer typing code — ...