The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

Describing its offering as the optical sector’s “best kept secret”, Boots Opticians is dialling up the positivity with a new ...

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

Get business inspiration and tips from the best of the best in the ad world.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Microsoft is experimenting with a free, ad-supported version of Xbox Cloud Gaming, a major shift from its current ...

NFL limiting the number of sports betting commercials that may appear around the Super Bowl, from lead up to kickoff to the ...