Kid Rock is headlining Turning Point USA’s “All American Halftime Show” this weekend, an alternative to the official Super Bowl Halftime Show headlined by Bad Bunny, the organization announced this week.

Kid Rock is headlining the event, happening in parallel with Bad Bunny's 2026 Super Bowl performance

Rock is headlining "The All American Halftime Show," Turning Point USA's alternative halftime show, during Sunday's Super Bowl, it was announced Monday. Rock will be joined by country artists Brantley Gilbert, Lee Brice and Gabby Barrett.

Jelly Roll had quite the weekend thanks to the 2026 Grammys, and while he was taking part in the festivities of the weekend, he pitched the idea of a country music Super Bowl halftime show. One could say that the rapper-turned-country-artist cleaned up at the Grammy Awards.

Turning Point USA will air an “All-American Halftime Show” during the Super Bowl as an alternative to Bad Bunny’s official halftime performance. The Kid Rock–headlined concert will stream online as well as air on TV networks.

Roger Goodell addressed the media ahead of Super Bowl LX and discussed why Bad Bunny was chosen to headline the halftime show.