Uniqode reports that dynamic QR Codes can route users to different destinations based on context, enhancing marketing ...

More and more, QR codes are popping up in everything from newspaper and magazine advertising to broadcast ads, and yes even digital marketing. The reason is simple – QR codes give consumers an easy ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Rising from the forgotten-technology ashes, the QR code became ubiquitous in quick service restaurants during the pandemic. The use of these black and white, matrix-like barcodes skyrocketed in 2020, ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

Called QR for “quick response,” the codes were created in 1994 by Japanese automakers to track parts. Now companies around the world use them to link consumers directly to their websites, where they ...

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. With traditional in-store Black Friday deals waning this ...

A reliable dynamic QR code solution enables businesses to manage and analyze dynamic QR codes while avoiding risks rel ...