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Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used across multiple brands or exchanged peer-to-peer, and crucially, don’t expire ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Any profitable venture of the world is built on the love and community of returning users. With the news that McDonald's just rolled out its loyalty program, franchises everywhere should be ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...