Liquid Death's Super Bowl ad promises its new energy drink won't explode any heads.

Liquid Death brings its signature absurdity to the Big Game with “Exploding Heads,” a Super Bowl LX spot that tackles a very specific “problem”: extreme energy drinks pushing people a little too far.

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...