Gaining competitive advantage is key to increasing market share and ultimately profits, but what is competitive advantage and how does it apply to today’s globalized economy? Understanding the ...

Competitive strategy refers to a company's short-term and long-term strategies to gain market share against its competitors. Small businesses must compete not only against their peers but also against ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Trend: The single most important thing every company must do to remain competitive is to develop new products and services. We believe it applies just as much to IT, inventory control and operations ...

The current business world is becoming increasingly competitive, with industries being flooded by businesses offering similar products and services to consumers. Pricing is one of the strongest tools ...

Angelica Kopec is the CEO of She Knows Business: Agency Owner, Elite Business Strategist, Multi-Venture Partner, Advisor & Investor. Traditionally, leaders look to peers or more experienced ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...