What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Jane from Oregon says: "It can all be summarized in Goggle's new motto: Stalk Your Customer. Much more accurate than Don't Be Evil, and it gives Google the chance to provide everyone with their ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

A new premium pair of smart glasses from XReal are powered by its custom-built X1 processor for spatial computing.

Serving as a firefighter is inherently dangerous, but not all lives lost on duty, or in the hours shortly after, are unavoidable. Researchers now believe technology, particularly augmented reality (AR ...

XTI Aerospace, Inc. (Nasdaq: XTIA) ("XTI," or the "Company") an aerospace technology company focused on building and scaling ...