The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector ...

The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

As universities increasingly adopt digital tools and automated analytics systems, attention often centers on these tools' ...

One company choosing to use a quick and reactive pricing algorithm could lead its competitors to increase prices, leading to customers facing higher costs across the board, according to a recent study ...

While it was once something only Wall Street players could afford, algorithmic trading is now accessible to smaller investors and startups. Algorithmic trading is when you use computer programs to ...

Turning on the "For You" algorithm on X (formerly Twitter) may shift users' political opinions toward more conservative views ...

Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...