Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Spring and summer bloom with a vibrant array of indulgent color: a fanfare of fuchsia, sunshine-yellow, neon-orange and bright purple in wildflowers, lilies, agapanthus and more. But see all of those ...

Add Yahoo as a preferred source to see more of our stories on Google. Summer is here and parents are doing their annual swimsuit shopping. It may be a life or death decision to consider color and ...

THE SPRING collections burst with electric colors so bright they practically leaped off the runway. Little wonder they did, moving right into makeup palettes -- from Sephora to your local CVS. But if ...