GS1 QR codes with digital links invite new opportunities for brands to engage with customers, transforming packaging into a ...

By 2027, retailers everywhere will scan 2D barcodes at checkout. It's time for brands to decide how they will update ...

Counterfeiting has become a multi-billion-dollar problem, affecting various industries in the world, from luxury goods to electronics. It’s a crime that feeds from the act of stealing the identity of ...

The Electronic Product Code is part of GS1’s integrated suite of global standards, which provides for accurate identification and communication of information regarding products, assets, services and ...

GS1 US has introduced two new readiness programs to help companies in the food industry implement and improve product traceability processes by leveraging GS1 Standards: the Seafood Traceability ...

GS1 US has published a new “Implementation Guideline for Case-Level Traceability Using GS1 Standards,” which offers step-by-step guidance for the track and trace of food products as they move through ...

Supermarket chains including Tesco, Morrisons and Ocado are already trialling QR codes on products which will eventually ...

The next generation of barcodes includes a heavy emphasis on QR codes and smartphone-use. Fifty years ago, on June 26, 1974, the first universal product code (UPC) was scanned at a Marsh Supermarket ...