As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Non-generative AI ...

Recent surveys show a growing resistance to generative AI, but gamers will have to fight the trend with their wallets.

Despite the overwhelming number of players who are decrying the use of GenAI in game development, one company is doubling ...

Last week’s surprise departure of Phil Spencer from Microsoft led to the promotion of Asha Sharma, who comes to head Microsoft’s gaming division after two years as president of the company’s CoreAI ...

David Lumb is a senior reporter covering mobile and gaming spaces. Over the last decade, he's reviewed phones for TechRadar as well as covered tech, gaming, and culture for Engadget, Popular Mechanics ...

You'll be able to "prompt full casual games into existence," apparently. The post Unity Says It Has a New Product That Cooks Up Entire Games Using AI appeared first on Futurism.

Rumours have been flying around about AI skins coming to Fortnite, and while players were worried, they have since been proven untrue.

Gen-AI showed up in the year’s biggest releases including game of the year. Gen-AI showed up in the year’s biggest releases including game of the year. is a reporter who covers the business, culture, ...

Sega has decided that now's the time to join the myriad other companies in the games industry adopting artificial intelligence to streamline their development processes. In response to a question ...

Arc Raiders' use of AI tools continues to create divides in gaming. The CEO of its developer's parent company, Nexon, recently claimed that generative artificial intelligence tools are everywhere in ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

TL;DR: Major tech companies are integrating generative AI to streamline game development, but challenges persist. Ubisoft, Microsoft, and EA use AI tools to boost workflows, yet developers face ...