Most hunters obsess over magnification because it’s the easiest number to understand. More power feels like more capability, ...

For a long time, European optics manufacturers did not configure their rifle scopes to best suit American hunters. Their scopes were often large and heavy with bold reticles positioned in the first ...

I spend a lot of time behind rifle scopes peering at distant targets in hopes of making the perfect wind call and elevation hold, and as a result I’ve developed some specific notions as for what makes ...

About Billings Optics Inc.: Billings Optics Inc. is a respected China manufacturer specializing in the design and production ...