Join me as I create a UGC video in the self-care niche, sharing practical tips and creative examples for brands. Learn how to ...

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

This article is by Al Cadena, senior account director of digital agency Beeby Clark+Meyler. Whether marketers like it or not, consumers are quickly taking control of brands through user-generated ...