To set up Eye Tracking on iOS 18, go to Settings > Accessibility > Eye Tracking. Enable Eye Tracking and complete the quick calibration by focusing on dots on the screen. Once active, you can control ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Leo is a How-To Writer with Android Police. He is a lifelong Android user and tech hobbyist with an educational background rooted in Public Health. His writing experience ranges from app guides to ...

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...

iOS 18 includes several new accessibility features for iPhone with the headlining one being the ability to control the smartphone with just your eyes. Whether you have an accessibility need or just ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...