Opinion: The Trump ally who helped build the smartphone economy now wants to lecture people about logging off.

As Apple approaches its 50th anniversary, CEO Tim Cook is reflecting on the company's legacy while also looking ahead. Cook ...

There's something quietly radical about a tech CEO saying, essentially, please put the phone down. Not in a smug, wellness-influencer way. Not in a "delete everything and move to the woods" way.

Tim Cook Riffs on Retirement Rumors, AI, Phone Addiction and Trump ...

In an interview with Nikias Molina at New York's Grand Central Terminal last week, Apple's CEO Tim Cook briefly commented on the future of the iPhone. "There's so much left that we can do with the ...

Apple CEO Tim Cook says the iPhone will remain central to users’ digital lives, even as the company explores new categories ...

Even after nearly two decades since its launch, the iPhone continues to remain at the centre of Apple’s strategy. Apple CEO Tim Cook believes the iPhone will continue to play a major role in people’s ...

Apple CEO Tim Cook urges people to cut screen time, warning against doomscrolling and smartphone overuse. He suggests spending more time outdoors and with loved ones for better mental health.

How Mike Markkula was Apple's first true master marketer before Steve Jobs and wrote the business plan that made Apple a Fortune 500 company ...