Apple CEO Tim Cook once faced a career decision that, by most rational measures, made no sense. After spending roughly 12 ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs -- yet the fact that he isn't Jobs is what has made Apple ...

Apple has announced plans to commemorate its 50th anniversary, marking five decades since the company was founded on April 1, ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs — yet the fact that he isn't Jobs is what has made Apple ...

Tim Cook has the decidedly nontrivial distinction of being the first CEO of Apple since the very first to come to power without blood on his hands. For most of its history, Apple has had a succession ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Apple is a "Party of One" in the world, according to CEO Tim Cook in a new interview weeks ahead of the company's 50th anniversary.