The time has come when views on Tik Tok are the top priority, when adults don’t fall asleep without watching popular videos, and children start filming on Tik Tok before they have learned to connect ...

A deal between the U.S. and China over the ownership of TikTok includes new stipulations over who controls the social media company's algorithm, a closely guarded secret which has proved to be a major ...

Small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently. User engagement (likes, comments, shares, saves), watch time and relevant content are more important ...

The story of TikTok has always been complicated by its ownership. When its predecessor, lip-syncing app Musical.ly, broke through with children and teenagers in 2016, the New York Times noted it’s ...

The EU is threatening to take action against the social media company. It could be the start of a global reckoning.

Lilian Coral explains the Trump TikTok deal, what it means for users, and what it reveals about the administration’s efforts ...

WASHINGTON (AP) — Tech giant Oracle will spearhead U.S. oversight of the algorithm and security underlying TikTok's popular video platform under the terms of a deal laid out this week by President ...

While the creation of this new entity marks a big step toward avoiding a U.S. ban, as well as easing trade and tech-related tensions between Washington and Beijing, there is still uncertainty ...

An impending ban on TikTok was averted Monday after officials from both countries reached a “framework” of a deal that would allow the popular social media app to continue operating in the U.S. Trump, ...

Sen. Bernie Sanders claimed the Trump deal making TikTok's U.S. business majority-owned by American investors gives Larry Ellison 'control' over the app's content algorithm. But that's not true.