Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Introducing a new best-practice framework for investor segmentation to drive AuM growth, build stronger investor relations, and reduce acquisition costs. TheChallenge — Traditional Segmentation ...