If you’ve been out to eat some time during the past year, chances are you’ve scanned a QR code to browse the menu and place an order. Maybe while you’re on the restaurant’s website the catering deals ...

Touch-Free Transactions and Direct Consumer Engagement Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android ...

An icon in the shape of a lightning bolt. Impact Link This time last year, QR codes were a novelty piece of technology in the US, mostly used as an advertising and marketing tool. But the black and ...

The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store ...

Target is using mobile bar codes in-store to promote the season’s 20 most popular toys. By using the Target mobile application, consumers can scan the QR codes and buy the items. “The way we look at ...

The digital shopping world is firmly upon us. Target is making the lives of parents a little easier this winter, with the addition of QR Code shopping. The company is planning to prop up 20 popular ...

Whether used for window shopping, checking product ratings or searching for sales, smartphones are society’s latest shopping companion. They allow on-the-go consumers to stay plugged into the retail ...

Uniqode reports that QR Code trust hinges on consistency; reliability shapes user confidence more than security messaging.

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...