Sony has long adopted a ‘cover-every-base’ approach to its marketing strategy. Its business model since its DSLR days has seen the brand flood the market with an array of outwardly similar models, the ...

STEVE DENT: Even with extra competition from Canon, Sony still rules the full frame camera market thanks to innovative products like the A7R4 and the A7S3. On the APSE side though, it keeps building ...

We'll start with the A7C R, since it's an all-new model. It features a softer, grippier material along with a deeper handle. It also comes with an add-on grip that extends the length, giving you a ...

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Small and light, even with a lens. Fantastic 61-MP sensor with great detail. Best-in-class autofocus and subject tracking. Solid video features. Ergonomic, comfortable design. Good battery life.