Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google holds 90% of global search market share and 85% of search ad spend. Advertising accounted for $74.2B of $102.3B total revenue in Q3. Google’s stock surged 64% year-to-date as investors repriced ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

Google has launched a pilot program introducing personalized advertising in its Search AI mode, called Direct Offers. This ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S.

Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT publicly available, search behaviors by consumers have gradually shifted. People are no longer relying on just ...

AI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...