As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic, especially when you segregate it into those 4 main parts.

Sales promotions are all around us. Free samples. Buy one, get one free deals. No interest for six months if you buy now. The objectives of sales promotions range from rewarding customers to coaxing ...

If you have ever delayed a purchase until the item went on sale, or made an unplanned purchase because you had a coupon for the product, or developed loyalty to a brand because you received a free ...