Coupons aren't just nice-to-haves anymore. They often make or break a sale, especially for younger shoppers who see discounts ...

Interest in mobile coupons has increased dramatically in the last year. Mobile coupons represent tremendous promise for marketers who want to acquire and retain customers. However, marketers must pick ...

Decades ago, long before “couponing” became an official word, I recall that my retired grandparents had already made it into a sport. Every Wednesday they bought multiple copies of the local ...

Mobile couponing is one of the hot areas in mobile commerce today. Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, ...

MobileStorm Inc., an email and mobile messaging firm, has launched a new mobile coupon management platform. Who are you targeting with this service? We are targeting new and current customers who ...

Mobile coupons are one type of Mobile Price Promotion, which the MMA defines as “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a ...

We know from many studies that mobile shoppers can be swayed by a deal. Many of these mobile deals come in the form of digital coupons, though most people tend not yet to use them. And based on much ...