Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general ...

It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list sign-ups with specific incentives (like free bonuses). Landing pages work ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Landing pages have become the Omega-3's of Web marketing: If you're not using them and optimizing them ad infinitum, you're squandering your online ad dollars. Or so the landing page optimization ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. What do people see when they search for you online? To control ...

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics. Welcoming back an old friend can be a great ...

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. What’s a landing page? It’s a page on your website that funnels a visitor to ...