Conversely, non-guaranteed booking can be advantageous in certain scenarios. If there’s a breaking development or trend an ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

Although Roku remains the dominant connected TV/streaming distributor platform (now with access to 90 million homes) it has lost open programmatic advertising share to competitors including Amazon ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

The media tech lead argues AI agents will upend media buying, data strategy and the adtech ecosystem faster than programmatic or mobile ever did – forcing publishers, platforms and vendors to rethink ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Magnite and DIRECTV Advertising’s collaboration addresses significant advertising challenges in live streaming, from responding to unpredictable traffic volume to delivering diverse ad experiences.