American Airlines may have nixed its plans to limit how AAdvantage loyalty program members can earn miles or points based on booking channels, but the carrier still intends to move forward with its ...

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...

Loyalty programs have become a staple of the airline industry. But it hasn’t always been that way. In this Case Study, we look at the launch of the first airline loyalty program—American Airlines’ ...