In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

His book, Influence, outlines the six psychological principles behind people’s decision making. From management to sales, this book provides communication strategies you can use to impact the ...

When it comes to understanding influence, Robert Cialdini, PhD, a social psychologist and distinguished professor of Psychology and Marketing at Arizona State University, is a leading authority. His ...