Researchers found that mice coordinate survival behavior through brain activity in the prefrontal cortex, which tracks both ...
Researchers discover that the prefrontal cortex models the behavior of social partners, allowing groups to self-correct and maintain collective survival during hardship.
People may think of survival as an individual act—every animal (and person) for themselves. But a new study from UCLA ...
Why don't some people practice what they preach? Researchers reveal that a brain region called the ventromedial prefrontal ...
Key points The brain's ventromedial prefrontal cortex compares diverse preferences for utilitarian welfare decisions. Study shows the brain's ability to represent others' preferences, crucial for ...
The walk sign lights up, and you’re ready to step off the curb when you hear the blare of an ambulance siren—or the sound of kids screaming, or even some leaves rustling in the wind. How do you make a ...
How do you make a choice that will benefit the greatest number of people when there are conflicting preferences involved? How does the brain make sense of differing perspectives and organize them to ...
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