Program updates and new navigation tools help travelers negotiate the increasingly complicated universe of points.

It puts a big decision directly in cruisers’ hands.

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

More cruise loyalty flexibility is coming soon to the Royal Caribbean Group family of brands.

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

The company’s loyalty program was rebranded to Atmos Rewards last August, but the change brings more than a new name.

Royal Caribbean Group has introduced Points Choice, allowing loyal guests to earn points across its three brands. The group ...

Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to ...

Panera has been a pioneer in digital innovation, having launched its MyPanera loyalty program nationwide in 2010. Sixteen ...

Royal Caribbean Group raises the bar for loyalty with the introduction of "Points Choice", part of a groundbreaking new ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...