VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. A successful PPC campaign begins with a strategy. You need to know and clearly define what you want to accomplish. What is your ...

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through AI will transform campaign types, ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...