Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

While mobile native advertising is growing quickly, there are some potential pitfalls for marketers if they do not take the proper steps to ensure users understand when the content they are engaging ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. At Cannes Lions 2018, Verdier said: "That's why we are scaling the product and creating a ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...

There’s been a lot of talk in the digital media arena about native advertising and the opportunities for advertisers to repurpose content for global markets. How is a native ad different from a ...

The organisation said that the CAP Copy Advice team were beginning to receive enquiries about “contextually targeted branded content”, also known as native advertising, and its efforts to build ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

You have to decide; should you use native advertising, sponsored or promoted content? All of them work, but understanding each one can help you decide which is best for your particular advertising ...