Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

While this might sound like a pretty obvious step, is a perm what you're really looking for? You always want what you can't have, right? “Some people might look better with curly hair than others,” ...