Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

Nielsen and its television network clients are looking for more viewership between the couch cushions. On Tuesday, the audience measurement firm, which serves as the gold standard for television ...

Has the sport grown organically, or were the stellar TV ratings for the 2025 season rooted in a critical change in Nielsen’s ...

Measurement system analysis (MSA) is an essential discipline that underpins the accuracy and reliability of data in quality control and manufacturing processes. By quantifying measurement variability, ...

As agreed upon by scientists and representatives from around 60 countries last year, the world's measuring systems are shifting away from using physical standards. Among the most prominent of these is ...

The world’s measurement system will be based on updated values for four fundamental constants of nature. A revised SI ( the International System of Units ) based fully on accurate values of these ...

E-Access allows Chief's tech support staff to remotely view a measuring system's display. They can then provide guidance or take control of the measuring system to fix an issue. Once installed, there ...

NEW YORK—In a major step towards bringing a new cross-platform measurement system to the market, Nielsen has announced that it will be showcasing the Nielsen One cross-platform measurement solution at ...

Every application of measurement, including those not yet invented, can be put into one of three categories or some combination of them: monitoring of processes and operations; control of processes ...