Measuring might feel like math in the classroom, but at the Tellus Science Museum, it looks a lot more like playtime.

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

For decades, body mass index (BMI) has been the dominant tool for defining obesity, despite longstanding concerns that it poorly reflects individual health risk. Growing evidence suggests that the ...

Entangled atoms, separated in space, are giving scientists a powerful new way to measure the world with stunning precision.