While many businesses scale back in times of economic uncertainty, those that are willing to invest strategically can expand their market share and position themselves for success when the economy ...

Effective co-marketing requires more than a logo repository. Here is how ISVs can provide campaigns that partners will ...

I regret to inform you that the go-to-market playbook you've been planning around is dead. Gone are the days when SEO, app store optimization, PR and some social media ads were enough to launch your ...

Besnik Vrellaku is the CEO and founder of Salesflow.io, a leading force in GTM software revolutionising B2B lead generation for SME’s. In the B2B landscape, staying ahead requires more than ...

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

This report provides an overview of the technical assistance provided by the International Monetary Fund (IMF) to the Banco de la República to support the authorities in reviewing the regulatory ...