The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The ...

Does the Magic Formula really work? A breakdown of the performance of the Magic Formula compared to my own variation. Words of wisdom from Greenblatt on investing and producing alpha. Resources to ...

Joel Greenblatt’s “Magic Formula” strategy of buying quality companies at a discount has outperformed over time. The strategy had an excellent run in the 2000s, but has been lagging the market for ...

Profitability (based on Greenblatt’s chosen metric, Return on Capital) Earnings yield (the inverse of the P/E ratio, defined here by Greenblatt as EBIT / Enterprise Value) Buying good, profitable ...