Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Starbucks announced a redesigned rewards program with tiered membership and new benefits on Tuesday.

If you are a new player looking for a strong starting point, then the LoneStar Casino no deposit bonus is up your alley. Upon successful sign-up and email verification, your account will be credited ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

Top loyalty benefits are being removed from an upcoming Carnival Miracle sailing, but only for Platinum guests.

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Emily Long is a freelance writer based in Salt Lake City. After graduating from Duke University, she spent several years reporting on the federal workforce for Government Executive, a publication of ...

AI-driven loyalty program helps retailers and manufacturers enjoy greater visibility into farmer purchasing preferences, resulting in improved product development and marketing. Farmers benefit from a ...

American Airlines adds new loyalty program perk cruisers will love originally appeared on Come Cruise With Me. Airline loyalty programs and airline rewards credit cards have grown extremely popular ...

An in-depth look into the largest airline loyalty program in the world.

In 2018, Airbnb had a "superguest" loyalty plan in the works to reward frequent guests with premium benefits, but it never came to be. Might the loyalty benefits being tested resurrect some of those ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...