In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

Since then we've been treated to thousands of sets across licences and deals, including LEGO Star Wars, LEGO Mario, LEGO Formula 1, LEGO Disney and even the floral LEGO Botanicals range. This month, ...

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...