Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why ...

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

In marketing you must jump at your opportunities, sometimes requiring a flying leap. In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from ...

If you haven't heard yet, Google has decided to automatically enable encrypted browsing for searchers who are signed into their Google accounts. The goal, Google says, is to protect the privacy of ...

Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant ...

SEO is always getting more challenging. Machine learning and RankBrain are among the biggest challenges. However, one of the biggest frustrations is the lack of keyword-level data from Google. Today, ...

Are you a print subscriber? Activate your account. By Ad Age Collective Expert Panel - 1 hour 14 min ago By Alexandra Jardine - 1 hour 20 min ago By Alexandra Jardine - 5 hours 6 min ago By Anthony ...

Your own keyword analytics data is the most valuable marketing asset of your company. No, I'm not just making a ridiculous claim to get your attention. The data contained in the keyword report from ...