It is time for some Princess Power as LEGO has unveiled its newest Interactive Super Mario Bros. set featuring Princess Peach! Return to the Mushroom Kingdom and save the day with this delightful 208 ...

It has been quite some time since we have seen new starter sets for LEGO's Super Mario Bros. Collection. Fans can now dive into a truly unique LEGO experience as a new Mario Interactive Super Mario ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

The three main sets are Adventures with Interactive Lego Mario, Adventures with Interactive Lego Luigi, and Adventures with Interactive Lego Peach. These are $49.99 each. Each one comes with some set ...

You can save 39% on the Lego City Mars Spacecraft Exploration Missions at Amazon this Black Friday weekend. This interactive set suitable for ages 6+ includes 3 Lego City minifigs and their helmets ...

On top of releasing exciting sets in 2026, LEGO is also changing the way we play with bricks. The LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for ...

Those Interactive Adventure sets probably won’t hold much appeal for collectors that already have the starter courses for Mario, Luigi, and Peach. However, they will be priced at $49.99, making each ...

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...