Amid the industry's rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB), ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

It's no secret that interactive ads create a tighter bond between consumer and content owner or brand. But content owners want new and interesting interactive advertising models. Patrick Keane, EVP ...

NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced that they have planning to offer premium interactive CTV ad inventory through ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

SeeSaw, the video on-demand platform owned by Arqiva, has launched a new interactive advertising service that allows users to choose which ads they want to watch. The service, named the SeeSaw Ad ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...